One of four mock project briefs set by Inkygoodness Collective, as part of their Make Your Mark 10-week programme for artists and illustrators.
Good Karma Beer Co are part of a culture shift towards a more sustainable, diverse and equal society. They’re beer lovers at heart, and brew styles that they like to drink, from Belgian and German classics to styles closer to home.
This project gave me a chance to really stretch my sketching/thumbnailing process. I started with a lot of thumbnails to flush out the obvious ideas, and then slowly built out the compositions. Wonderful fresh colours and lots of groovy good vibes.